This video came to my attention when I saw a rant on facebook about how marketing can be super hypocritical because of this video. Don’t know what I’m talking about? Both Dove and AXE are owned by Unilever. One company embraces real beauty and the other uses provocative women to sell its products. It just shows how important transparency is and how important branding is.
I am by no means trying to diminish the great work Dove has done with promoting real beauty, but it just shows how different brands can positioned by the same company.